What started as a stay-at-home mom’s blog in Chatham has grown into a Central Illinois-based digital business reaching millions of people each month.
Kasey Schwartz, founder of AllThingsMamma.com, began sharing family stories and recipes in 2009 while raising her children. Today, the site features about 1,700 recipes, from breakfast casseroles and Buffalo chicken dip to no-bake desserts and family favorites. At its busiest around the holidays, All Things Mamma can attract as many as 10 million visitors in a month.
Schwartz taught herself the technology needed to build the website and gradually transformed the blog into a full-time business. What began as a side project eventually surpassed her home-daycare income, allowing her to build a team of five to 10 people working remotely in photography, writing, social media and other areas. Many are moms who, like Schwartz, wanted flexible work while raising their families.
The food-content business hasn't been without challenges. Changes to Google and Pinterest dramatically reduced traffic, while artificial intelligence is reshaping how people find information online. Schwartz responded by auditing and updating older content, expanding social media promotion and embracing AI as a business tool. She says AllThingsMamma.com has since recovered its traffic.
For aspiring entrepreneurs, Schwartz's advice is simple: don't let fear of change stop you. Learn from your business community, seek help when you need it and keep moving forward.
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