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Maggie Rogers' Pharrell-Endorsed 'Alaska' Now Has A Video

Back in June, Pharrell launched the music career of NYU student and singer Maggie Rogers when a video of him reacting to her song "Alaska" went viral. Since then, the song has been played nearly 20 million times on Spotify alone.

Now Rogers has a video to go along with "Alaska." Directed by Zia Anger, it features Rogers and a group of dancers as they twitch and spin through a dark woods. By the end of the song, the small party has grown to a full-on rager.

Rogers is still unsigned but says she's working on an EP. In the meantime, she's got two full-length albums, which she made in high school, available to hear on her Bandcamp page.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Robin Hilton is a producer and co-host of the popular NPR Music show All Songs Considered.