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How 'Micro-Influencers' Are Impacting Prescription Drug Marketing

NPR
Published November 15, 2018 at 12:52 PM CST

Drug companies are paying patients to promote drugs on social media, and these “micro-influencers” are so influential they don’t need a big Facebook or Instagram following. Here & Now‘s Robin Young talks with Kate Sheridan (@sheridan_kate), reporter at STAT.

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