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World Cup venues must hide logos and ads. But it's giving some brands more attention

NPR | By A Martínez
Published July 8, 2026 at 3:53 AM CDT

World Cup venues must cover up all branding for companies that aren't FIFA sponsors, all the way down to the logos on the stadium seats. NPR's A Martinez speaks to marketing professor Andrew Rohm.

Copyright 2026 NPR
A Martínez
A Martínez is one of the hosts of Morning Edition and Up First. He came to NPR in 2021 and is based out of NPR West.