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The pioneering Black hair care mogul who created Afro Sheen is dead at 99

NPR | By Jordan-Marie Smith,

Jeanette Woods

Published July 7, 2026 at 3:08 PM CDT

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George E. Johnson, the entrepreneur behind Ultra Sheen and Afro Sheen, has died at 99. NPR remembers how he built an empire based on Black hair care and Black pride.

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Jordan-Marie Smith

Jordan-Marie Smith is a producer with NPR's All Things Considered.

Jeanette Woods