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What's behind the plush toy craze?

WBUR | By Here & Now Newsroom

Published September 4, 2025 at 10:57 AM CDT

Influencer Francis Dominic carries three Labubu toys at Paramount+'s world premiere of "Dexter: Resurrection" at Alice Tully Hall at Lincoln Center on July 9, 2025 in New York City. (Angelina Katsanis/AFP via Getty Images)

Stock for the teddy bear retailer Build-A-Bear has risen faster than for tech giant Nvidia, and the CEO of the company that makes Labubu dolls has a higher net worth than Peter Thiel.

We talk with Liza Corsillo, senior writer at the Strategist, about the plush toy craze.

This article was originally published on WBUR.org.

Here & Now Newsroom