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The Weird History Of Celebrity Endorsements — And Whether They Make A Difference

Published October 12, 2018 at 2:40 PM CDT
Puerto Rican reggaeton star Daddy Yankee, right, endorses Republican presidential candidate, Sen. John McCain, R-Ariz., Monday, Aug. 25, 2008, during a campaign appearance at the Central High School in Phoenix, Ariz.
Mary Altaffer
/
ASSOCIATED PRESS
Puerto Rican reggaeton star Daddy Yankee, right, endorses Republican presidential candidate, Sen. John McCain, R-Ariz., Monday, Aug. 25, 2008, during a campaign appearance at the Central High School in Phoenix, Ariz.

What happens when celebrities wade into the world of politics? And do their endorsements even matter? NPR's Colin Dwyer talks to NPR's Domenico Montanaro about the history of political endorsements.

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